Setting Up AdSense

Setting Up AdSense

Setting up AdSense on your website can be a great way to earn revenue from your online content. Here’s a comprehensive guide on how to get started with AdSense:

Introduction to AdSense

AdSense is a program run by Google that allows publishers of content sites in the Google Network to serve automatic text, image, video, or interactive media advertisements targeted to site content and audience. It’s a popular way for website owners to monetize their traffic.

Eligibility Criteria

Before you start, ensure your website meets Google’s eligibility criteria. Your site should have high-quality content and comply with AdSense program policies and terms and conditions. You must also be 18 or have a guardian who can handle your payments.

Setting Up AdSense: A Step-by-Step Guide

  1. Create a Google Account: If you don’t already have a Google account, you’ll need to create one. This will be used for your AdSense account.
  2. Sign Up for AdSense: Visit the AdSense website and sign up using your Google account. Fill out all the necessary details, like your website URL and personal information.
  3. Connect Your Site to AdSense: You must add code to your website. AdSense provides this code and helps them verify your site and ensure compliance.
  4. Configure Your Ads: Once your account is approved, you can set up your ad preferences. This includes the type of ads you want to display and where they should appear on your site.
  5. Wait for Approval: After you’ve set everything up, your site goes under review. Google checks if your site complies with their policies. This process can take a few days to a couple of weeks.
  6. Start Displaying Ads: Once approved, ads will appear on your site, and you can earn money based on user clicks and impressions.

Tips for Maximizing Earnings

  • Quality Content: Regularly update your site with high-quality and original content. This attracts more visitors, increasing the potential for ad clicks.
  • Optimize Ad Placement: Test different ad placements to see which areas get more clicks.
  • Use Analytics: Utilize Google Analytics to understand your audience better and tailor your content and ad strategy accordingly.
  • Follow the Rules: Adhere to Google’s policies. Violations can lead to your account being suspended.

Common Pitfalls to Avoid

  • Clicking Your Ads: Never click your ads or encourage others to do so. This is a violation of Google’s policies.
  • Overloading with Ads: Too many ads can annoy visitors and lead to a high bounce rate.
  • Ignoring User Experience: Ensure that ads don’t hinder the user experience on your site.


Setting up AdSense on your website requires careful planning and adherence to Google’s guidelines. You can effectively monetise your website with AdSense by focusing on quality content, strategic ad placement, and a good audience understanding.

Remember, patience and continuous optimization are key to success with AdSense. Happy monetizing!


Hi, my name is Stephen Finchett. I have been a software engineer for over 30 years and worked on complex, business critical, multi-user systems for all of my career. For the last 15 years, I have been concentrating on web based solutions using the Microsoft Stack including ASP.Net, C#, TypeScript, SQL Server and running everything at scale within Kubernetes.